Kids Brands Europe has been established since 2000 when it was set up by Judy Bartkowiak. Judy ran Plastow Research before starting her family and then set up a Montessori Nursery School which she ran while they were pre-school. Kids Brands Europe enabled her to combine her love and interest in children with her professional Market Research background.
Judy trained with Taylor Nelson and then The Schlackman Group where Bill Schlackman the founding father of Motivational Research (now called Qualitative Research) trained his execs including many who now run successful companies and consultancies in their own right.
Judy specialises in research projects which involve mums and babies, children and teenagers.
These can be Qualitative (focus groups, depth interviews or family/friendship groups) or Quantitative (usually Hall Tests).
Judy is well known in the Brand Licensing and Market Research Industry and has contacts all over the world enabling her to find just the right research colleague to help with European projects involving children.
Judy has also written two business books - Secrets of Success in Brand Licensing and Learn Market Research in a Week (to be published by Hodder April 2012)
