Check out my Blog for more details about the book, interviews with the authors and
read excerpts from some of the case studies.
Signed copy £20
Use the above button to pay by credit card or PayPal or buy it at Amazon or your local bookshop.
It
contains everything you need to know about branding, brand
licensing,trade shows and info, market research, marketing, PR and
Sponsorship, the role of the Licensor, licensee and licensing agent and
all the Legal and Financial requirements of Licensing.
As
if that wasn't enough to tempt you, the book is jam- packed full of
case studies of successful brand licensing campaigns such as Moshi
Monsters, Hello Kitty, Smiley, Where's Wally, Pepper Pig and loads more.
If you'd like to book a talk on Brand Licensing at your Uni or place of work you can email me on judy@kids-brands.com
