Kids Brands Europe - Kids Brands Europe Clients
Kids Brands Europe - Market Research with children, teens and parents.



Children's market research on Bratz dolls - this was a qualitative hall test researching different page layouts for the brand in the Argos catalogue with girls in the target market , not in the target market and mums. An excellent use of hall tests.
Baby Born - I have conducted many projects for Baby Born and we usually have mums and girls with their dolls in the focus groups.


Born to Shop market research hall tests with teenagers to evaluate new product concepts.


Bagpuss - children's focus groups with young girls looking at new licensing opportunities.





TV pilot of chop socky chooks was researched in focus groups with children at the very earliest stage when we just had some images and story lines.

Fireman sam was researched in focus groups to explore how the characters could be brought up to date.LEGO was researched across Europe in focus groups with children to explore brand imagery, fit to licensed concepts and NPDwithit - a great fun brand to research with teenagers both in hall tests and focus groups.

Toxic mag - horrendously noisy and excitable boys groups exploring the boys magazine market.
Little Tikes - market research with mums mostly NPD and evaluating some new designs


Pocoyo and friends -early stage children's focus groups checking out the pilot episodes and making some quite fundamental changes. Wallace and gromit . These were focus groups with mums and kids looking at a wide range of merchandising ideas and new licensed product.
This was a great project involving a qualitative hall test with girls of all ages and mums to explore the potential for a range of Lovehearts licensed product. Organix - I did some in store qualitative intercept interviews with mums and then some focus groups with mums using brand mapping. Tomy - this was a project with research in France, UK and Germany to explore what mums wanted from their baby monitor and what new features could be offered. Vtech NPD qualitative and quantitativepokemon - this was some time ago and involved focus groups evaluating different collection schemes. postman pat - this research was used to update Postman Pat Thomas - focus groups with mums and young children on licensed product opportunities.Shaun the sheep - lovely fun project on NPD
Kids Brands Europe | Children's Market Research | Kids Brands Europe Clients | Business Books | Children's Writing | Contact Us | Blog
Website provided by Vistaprint
Website
provided by Vistaprint