As an NLP Master Practitioner and kids specialist I have
been using NLP techniques in my focus groups for many years. I want to share
these ideas with you and urge you to employ them too. The map is not the territory A key NLP pillar is that how the world looks to us is not
the same as it is for our focus group respondents. Whilst we appear at the
venue armed with briefcase, armfuls of stimulus material that has been
painstakingly prepared and our ubiquitous laptop, our respondents live a very
different life. |
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